We operate across the full brand-monetization value chain — from trademark licensing and distribution to outright IP transactions — allowing brand owners to engage a single counterparty rather than coordinating multiple specialists.
Each engagement follows a structured progression. Activities at every phase are owned by a dedicated program lead, ensuring continuity from initial concept through ongoing royalty administration.
We advise both sellers and acquirers of trademark IP, providing an integrated capability set across the deal lifecycle — from initial valuation through post-closing brand integration.
Targeted identification of counterparties aligned to brand category and territory.
Valuation framework combining trademark depth, registrations, and revenue potential.
Category sizing and benchmarking across target markets.
Deal structuring guidance and introductions to capital sources.
Commercial-term negotiation supported by international legal counsel.
Post-closing positioning, repositioning, and rollout strategy.
We sit between owner and buyer as the single accountable advisor, coordinating evaluation, negotiation, and post-closing brand strategy — protecting trademark equity throughout the transaction and beyond.
Over 40 international brands have engaged JHK² across licensing, distribution, collaboration, and IP-assignment mandates. The selection below is illustrative of scope and category breadth.
| BRAND | TYPE | CATEGORY |
|---|---|---|
| ELESSE | License | Sport Casual |
| KOOKAI | License | Women's apparel |
| MILLESIA | License | Lingerie |
| OUR PLACE | License | Outdoor |
| HERVE TULLET | Collaboration | Kids |
| LAMBRETTA | License | Sport casual |
| MERC | License | Casual |
| HUMMER | License | Outdoor |
| Yasmin Naqvi | Collaboration | Shoes |
| Cacharel | License | Women's apparel |
| Maison Lejaby | License | Lingerie |
| Martyn BAL | License | Luxury apparel |
| US Polo Assn | License | Sport Casual |
| BRAND | TYPE | CATEGORY |
|---|---|---|
| Oscar Jacobson | License | Golf |
| Laboratoire Gravier | Distribution | Bio Cosmetics |
| Franklin & Marshall | License | Apparel |
| Custo Barcelona | License | Casual |
| Hurlingham Polo | License | Sport casual |
| Giovanni Valentino | IP Assignment | Luxury |
| Völkl | License | Sport & Outdoor |
| Oxford University | License | Casual |
| Asolo | License | Sport & Outdoor |
| HUIT | IP Assignment | Lingerie |
| Bunker Mentality | License | Golf wear |
| RENOMA | IP Assignment | Total Fashion |
| Roland Garros | License | Sport wear |
| BRAND | TYPE | CATEGORY |
|---|---|---|
| Lockheed Martin | License | Casual |
| Henri Lloyd | License | Sport casual |
| Tour Edge | Distribution & License | Golf club & wear |
| Weekend Offender | License | Street casual |
| Cadolle | IP Assignment | Lingerie |
| Royal Mer | License | Apparel |
| Soulland | License | Casual |
| Harcour | License | Lifestyle sport |
| French Connection | License | Contemporary |
| Filippa K | License | Contemporary |
| The Kooples | License | Contemporary |
| Orla Kiely | License | Lifestyle, home |
Licensing remains the core service line, with IP-assignment and distribution mandates providing complementary fee streams and deeper category exposure.
Headquartered in one of the world's primary brand capitals, with operating reach into Western Europe, USA, and Asia-Pacific.
We have signed, negotiated, and audited contracts on every side of the table — as licensor, licensee, acquirer, and seller.
Fashion, sport, outdoor, lingerie, golf, kids, beauty, lifestyle — covered with a single integrated team rather than siloed specialists.
From the first concept presentation through royalty audits and renewal, the same program lead remains accountable.
Whether you are exploring a new license program, divesting a trademark portfolio, or seeking distribution access to European and Asian markets — we welcome a confidential conversation.